Time is money, which means speed is money. This is right on point when it comes to a website and its management. Your official website is the face of your business and needs to constantly keep visitors coming and boosting up your revenue, or at least site traffic. If there’s one thing that keeps a user hooked to a website/webpage, it is the speed with which it loads and how fast can they navigate through it. And at the very instance of delay in loading, they immediately abandon the page, not to ever return. This can cost you potential visitors and thus chances of conversions. Hence a fast loading website is a key to better performance and more visitors.
As a site owner, if you are experiencing, the same thing, then read on to find out how you can optimize the speed of your website.
Find the right hosting service
A website is as good as its hosting platform. With the right hosting environment, you can be assured of better site management, which eventually can boost performance. Based on the kind of your business, your tech budget, and your expectations from the hosting environment, you can choose from shared or dedicated hosting service. However, if your site is experiencing heavy traffic but you do not have the budget for dedicated hosting, then VPS hosting in India is the right one for you.
Use a Content Delivery Network (CDN)
If you are a heavy-traffic site like e-commerce, entertainment, or social media, and you are experiencing speed issues, then it’s time to integrate a CDN. It stores all your site data across smaller servers spread across a computing network. These servers are further allocated based on geographical locations of your user’s system, so they can access the server closest to them, thus cutting down on the loading time needed to access the main site server every time.
Everyone loves a great looking website with the finest images and interactive videos. But not at the cost of slow loading. If the visual media of your website is causing the page to load slowly, then it’s time to optimize the files. There are various tools you can use to optimize the images and compress them to fit web standards. This way, you can still maintain the visual experience while ensuring the optimal speed.
Caching helps store site data temporarily on a subdirectory instead of accessing the site server at all times. This helps reduce the time lag between sending information request from the web to the destination server. You can run server caching or browser caching. Another effective caching technique is reverse caching, which uses proxy servers.
On a parting note…
Users today have a minimal attention span, and they do not want to be on a site which takes too long to respond’. And the best way to keep them hooked onto a webpage is to ensure that your website loads fasts and performs well. That will not only boost the site traffic but also create a good impression on your brand, which eventually helps with your site searchability.
Digital Marketing Consultant |Blogger
Jitendra Surve is a Digital Marketing Consultant and professional blogger from Pune, India. I also love speaking in conference and panel discussion in the field of Digital Marketing.