By the end of 2014, Google made a statement that mobile search may exceed desktop search. So there’s no denying fact that in this year, 2018, there are more people who search with mobile devices instead of desktops. Here’s a chart when mobile devices passed Desktop’s, even in 2015.
This has been caused because many searches around the world, mostly in regions that are growing fast have access on mobile before they get desktops and laptops. Also, groups of young people, prefer to use mobile devices, before they are doing any professional kind of work.
So if you are looking at the statistics and asking yourself “Is my website SEO Optimized For Mobile Devices.” So this is going to be a great resource for you to optimize your site and see the charts going up.
Friendzone your navigation
Even if your website is not yet optimized, it may have received some Google Traffic from Mobile Devices. I suggest you go into Google Analytics or whatever system you use and check which sites have got most of the traffic from mobile searches. Then I’ll make a special menu, only for these pages.
This menu can also be used as a test, to see on which sites I should improve the User Experience.
Remember, that this menu it doesn’t have to maintain all the same pages every time. Test and perform.
Do not show the same content
Even if you can’t totally afford full optimization of your website for mobile users. There are some slight changes that can improve the performance of it. Most of the sites out there show very disturbing ads and popups. Somehow the desktop users are used to it, but if you do this also to your mobile users.
It just kills painfully your traffic. It is very frustrating because they have to zoom the tiny x, just to close the popup, ad, social buttons or whatever it is. Shutting down this kind of stuff for your mobile users, it can a positive impact.
Be the local buddy
Again, according to Google stats and Grant McArthur Glasgow SEO, more than 50% of mobile searches happens with local intent. Whether you are a business or even a blog, make sure that you do submit your site on Google My Business. Also, keep in mind that mobile searches for local intent are different with the ones that are made with a desktop.
You should keep in mind when doing keyword research for your website, that mobile keywords on average are more than 25% shorter than the desktop ones. This is why Google has a special place to search only for mobile queries which tell for Local Search Trends, Local Monthly Searches in order with what device you chose on (mobile, tablet).
Optimizing those images
There may be content on your site that contains images that are not in the right place such as fat ones. Also, a bigger problem is the size of the image. The larger it is, the longer it will take to load. You can handle it if you compress images and resize with the right dimensions that will fit in your content. This can be easily done in WordPress with a free plugin, Smush It.
Creating an app
You may have seen many times when you have been pushed to download an app when visiting a website with a mobile device. It has been a very drastic change for many industries that have created mobile apps for their visitors.
Especially the ones in the online industry. Creating an app for your website idea can be a huge improvement to connect easily with your visitors.
The results will list issues you might need to fix, or give you the “mobile-friendly” green light:
The testing part
Since optimizing for Mobile SEO, it has been an important task for many marketers and web designers. Out there are plenty tools that can tell what your site is missing.
Let’s start with Google Mobile Friendly Test. This tool tells issues that your page has, or if there’s none. It will show the green light.
Consider that it checks only the page you submit, and not all the pages of your site. You can find other tools with this search query on Google ” mobile SEO test.”
Responsive sites must contain the following code on meta-tags on each web file to tell Google.
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
Do not Procrastinate
Finally, you must be sure that you check how well your website is performing for mobile SEO. This can be done manually. Visit your website, as a visitor with different devices, mobile, and tablets. Check how it feels a visitor on your website, by far this is the best test it can ever have.